THE END CONSUMER DRIVEN PROJECT:
In the last seven years Asolo has changed the conversation with its end-consumers involving them in strategic brand decision, product and technologies development. The new Supertrek Gtx has been developed together with 120.000 consumers who step by step followed and had been involved in the introduction of this new Adventure Lifestyle model.
The project started by receiving a picture from a photographer who was in Manhattan photo shooting a model with an urban outdoor style and wearing an old pair of Asolo boots: the Supertrek. The Supertrek model was one of the first model introduced by Asolo in the 1975 which combines water-resistant suede leather and Cordura material and it soon become an iconic model for the brand.
ORIGINAL IS ICONIC. ICONIC IS TIMELESS.
40 years later, Asolo together with its end-consumers re-introduce the old Asolo model. The product developing continued the conversation with end consumers and before proceeding with each engineering step, was asked to the consumers their preferences on the design, the outsole technologies and the colours of the model.
The result is Supertrek GTX, a model completely developed together with the community which will be in the Asolo 2023 Fall-Winter Collection: the spirit of old-school mountain style which not much changed from the original Supertrek makes this model a comfortable and lightweight model for wearing on city and on the trails.
Specific last for Women and a specific one for Men are developed following the correct morphology and natural flex of their foot to offer great comfort during the activity.
Water-resistant suede leather and polyester upper which offers protection and comfort.
For guaranteeing the best breathability and waterproofness as a lining we used the Gore-Tex Extended Comfort Footwear.
The Asosorb, Eva co-injected in the outsole has be re-introduced giving the best cushioning and comfort while walking. For the design of the technology we completely followed the original one and marked by the green original logo on the lateral side.
The rubber outsole has been re-styled based on the original one. It presents a self-cleaning design and uses the Sigma Grip compound, a new high-performance rubber compound designed by Asolo to optimize the traction, grip and durability on each surface and activity.
The lacing system remained as the original: a classic hardware system with old-style and flat cotton laces.
RESOLING & SUSTAINABILITY
The model contains leather from a tannery rated by the Leather Working Group (LWG) and as all the models in our collection, also the Supertrek Family can get resoled in our Italian Headquarter. We are also proud of being the first outdoor brand who digitized the service which you can review on our website.